I find myself increasingly reading webpages in their “printer friendly” versions. Why do web designers think it is only printer friendly, i.e, saving ink? Even if ink was free and inexhaustive, do they really think people will prefer reading with all that clutter around the article?
I think what web designers need is a crash course in feng shui for web pages. Forget the ad revenues, the article’s point is lost as the eye tries to find the article, constantly being jarred by collisons with undesirable advertisement banners.
Bad mojo 101 is to break the flow of an article by inserting ads.